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May consumers directly enroll in Marketplace coverage through insurers?

Yes, consumers may buy Health Insurance Marketplace coverage directly from an insurance company selling on the Marketplace. Consumers should make sure that the plan they are sold is a Marketplace plan, and that the insurer has an agreement to do direct enrollment through the Marketplace so they can get any tax credits or cost-sharing reductions to which they are entitled.

Consumers enrolling directly through the insurance company portal may not see all plans available through the Health Insurance Marketplace.

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